|
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards.〔Kurtz, Dave. (2010). ''Contemporary Marketing Mason'', OH: South-Western Cengage Learning.〕 A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace. ==Target markets== Target markets are groups of individuals that are separated by distinguishable and noticeable market segmentation including the following: * Geographic - addresses (their location climate region) * Demographic/socioeconomic segmentation - (gender, age, income, occupation, education, household size, and stage in the family life cycle) * Psychographic segmentation - (similar attitudes, values, and lifestyles) * Behavioral segmentation - (occasions, degree of loyalty) * Product-related segmentation - (relationship to a product)〔Cohen A. Wiliam. (2005) ''The Marketing Plan''. John Wiley & Sons, Inc.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「target market」の詳細全文を読む スポンサード リンク
|